Publishers provide inventory to an ad exchange. Therefore, an ad exchange (the marketplace itself) holds the inventory while a Demand-Side Platform, which acts on behalf ofwel advertisers, is the place where the buyers bid for the inventory depending on the impressions they have. Everything is rather forthright here: it’s the https://kosten-per-actie-cpa07169.actoblog.com/28621804/een-onvoorziene-weergave-van-advertentie-uitwisseling