Hotel group IHG, the parent company that owns the Holiday Inn and Intercontinental chains, began running programmatic ads to encourage users to book directly with them, rather than with third-party sites like Expedia or Booking.com. SSPs are used by publishers to sell ad space through RTB. They allow publishers to https://messiahfaqai.shoutmyblog.com/27891319/a-b-tests-für-dummies