Publishers realize increased revenue and fill rates, access to a wider variety of buyers Sopra an auction format, and visibility into who is buying their inventory. Publishers use demand-side platforms to organize and automate each ad impression. What is RTB advertising? Real-time bidding (RTB) and programmatic buying are both methods https://annuncivideo23344.blogoxo.com/28464664/poco-conosciuto-fatti-circa-rtb-real-time-bidding